Key stakeholders such as brand guardians, brand managers, marketing directors and the wider creative team are all aware of the importance of brand colour.
But let’s ask ourselves this - do we confidently understand how we can maintain and control colour, and more importantly achieve absolute consistency – once the brand colour enters our global packaging supply chain?
Is the consistency of quality in your packaging or labelling supply chain meeting your expectations?
This White Paper explores in-depth the management of print quality across a brand’s packaging and labels supply chain.